” Comfort food with a global perspective,” that’s Chef Roble Ali’s aim…
As a child living alternately in Poughkeepsie and Houston, Chef Roble began his career in his family’s kitchen at the tender age of 11, but then the real focus of his efforts was eating. The realization soon dawned, however, that to eat, one needed to know how to cook. So, out of high school he headed to the CIA-Hyde Park and then began earning his stripes in kitchens in and around NYC. Soon the entrepreneurial bug bit and he struck out on his own with his Brooklyn-based catering and personal chef business and Internet (soon-to-be prime time) cooking show “What’s Really Cooking?” You can view the trailer here. As a child in an African-American Somali household his tastes and cooking included everything from fried chicken and potato salad to sambusas and spaghetti served with bananas. The hip-hop aesthetic of his show and its home on Myspace are both noteworthy and seemingly capable of expanding the palates of swaths of hip hop heads (always a good thing in my view!). Here’s what he had to say…
You say the focus of your cooking is comfort food with a global perspective, can you expound? And as a CIA graduate, are we talking mashed potatoes and meatloaf, two American comfort classics, or cassoulet and ribollita, two French and Italian “comfort” classics respectively?
My focus is comfort food…comfort food with a global perspective anywhere around the world. My goal really is technique, teaching technique. When people find things approachable, they are confident enough to recreate what they see on the show.
What style of cooking/cuisine is your favorite? How does it influence your cooking?
I don’t have a favorite. I explore different cuisines in research phases.I will focus on eating, studying, or cooking one kind of food over a period of time to get ideas and to see how flavors, ingredients, etc. blend and work together. It gives me ideas.
You are from NYC and admittedly heavily steeped in hip-hop—music and lifestyle. As wildly artistic as the scene can be it also springs from cultures that are fairly conservative… [U]rban environments—the ‘hood specifically, seemingly the source of your primary audience—can be pretty closed in spite of the extreme diversity that exists there, particularly in places like NYC where, ironically, people are not exposed to new things and often relatively hesitant to try them. Do you try to share new types of food, ingredients, ways of cooking through your show and your catering company, in your quest to simplify cooking? Is that a goal of yours? For example would you consider putting your own spin on a cassoulet or raclette or something like that, as a way to introduce something new or expand the palettes of your friends, fans, and family. Have you found it difficult to get people tasting and eating new things or do you think your approach loosens people up a bit?
My goal is to be an ambassador of food and cooking to the Hip Hop Generation and beyond. You have to ease people into it and give them things they’re familiar with so I’m trying to present classics but modernize and simplify them. But I do want to challenge people’s ideas, people who are not very adventurous…this is changing with young people. You know, blacks 10-15 years ago wouldn’t have eaten things like sashimi. I think hip hop has influenced people and helped open their minds, especially in the ‘hood. People are being exposed to new things through the music, they lyrics, and now they are more open to it, which is good for me. You know raw oysters, clams, didn’t do that growing up…Yes, challenging people’s ideas, opening minds, that’s the key.
Now the hip hop/Myspace thing. I feel like that runs the risk of being gimmicky and possibly pigeonholing you. What’s your take on that?
Not at all. Not gimmicky. I have a DJ with me on the show, but it’s not about a show. It’s just the way I live my life, the way my friends live their lives, it’s in everything I do. So it’s not gimmicky and it can’t limit me because it’s who I am. It’s that hip hop aesthetic, like you said earlier. In terms of Myspace, my goal is to, like I said, challenge people’s ideas and be an ambassador to the hip hop generation and the best way to reach that demographic is where they are and that is Myspace. It’s really Myspace more so than Facebook or Twitter. On Myspace, I have my cooking videos, recipes, links. It’s my primary presence and people can connect with me right there.
You are of Somali and African American heritage, do the flavors or cooking styles/techniques of these cuisines find their way into your repertoire more frequently than others? If so, give a couple of examples. Can you talk a little bit about how the two Somali and African American styles of cooking were blended in your house growing up?
First, Somali food is close to Indian and Italian. Indian in the use of certain ingredients like curries and certain herbs and Italian because there was a huge influence during the time of Italian colonial occupation in Italy. People can’t believe it but we eat spaghetti with bananas. The spaghetti is made with a kind of Bolognese sauce and served with bananas and you eat them together and it’s crazy but the flavors complement each other really well. I wouldn’t serve spaghetti without it and everyone I’ve served it to is apprehensive at first but then sees how good the combination is together. All Somalis eat the dish this way. In terms of a strictly Somali dish that is always a hit, I’d have to say sambusas I describe them to people as an East African eggroll type of thing. I fill them with curried chicken, basmati rice, or even beef. It’s simple and helps introduce flavors to a new audience.
Now I’ll put you on the spot, I’m going to give you five ingredients shared by diasporal cuisines. Can you develop a simple recipe based on them? Think of it as something a bit like the five questions segment on “Inside the Actors Studio.” Preferably it should only include the five ingredients but if it includes other things it should be simple…Everything is open to your own style/interpretation. Here are your ingredients: ripe plantains, chilies (your choice), tomatoes, bacon, collards.
Well, first I would fry the plantains and season them with salt. I would then dice the bacon chopped the chilies. The bacon would go into a pan to fry to render the fat and then I’d saute the collards in the fat with a bit of vinegar and a touch of sugar to balance the acidity. A quick, simple meal that balances smokiness, heat/spice, and acidity.
Is there anything else you want to share?
Yes. Things are in the works by summer to have the show “What’s Really Cooking?” on a major cable network. I can’t give specific details, but I’m looking forward to things. In the meantime people can head to my Myspace page and check out my cooking videos and a PSA I did promoting clean water. At the site people can download recipes and shopping lists too for any recipe they might be interested in. Well, great, thank you. We’ll look for you this summer!
If you have questions or comments for Chef Roble you can contact him at: info [AT] what’sreallycooking [DOT] com.
Rachel Finn, copyright 2009